Field notes on reviews, trust and revenue for e-commerce brands. No fluff. Only what moves the score.
One is a destination for investigators, the other is ambient reassurance. What each platform does, where each wins, and the split that covers the f...
Read the article →Google removes less than you hope and more than nothing. The policy categories that work, the Reviews Management Tool, and realistic odds.
Read the article →What Trustpilot removes, what it never will, the four-step process that works, and the behaviours that get your flags ignored.
Read the article →80% collect no reviews. 56% never answer their negatives. A quarter of established profiles are frozen. Original data on 578 UK and French brands r...
Read the article →Hundreds of reviews, almost none recent: a rating decided years ago that nobody challenges. Why a frozen profile costs more than a bad one, and how...
Read the article →Filtering unhappy customers out of your review flow now carries fines up to 10% of global turnover in the UK. What gating is, what changed in April...
Read the article →Google reviews are three different systems: Business Profile, seller ratings and product ratings. Which ones an online store can actually get, and ...
Read the article →Happy customers rarely review on their own. How to ask them properly: the rules, the timing window that changes everything, and the invitation that...
Read the article →Buyers read your worst reviews first, and they judge your reply as much as the complaint. The four rules, 12 copy-paste templates, and what never t...
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